Smashwords Founder Featured on Radio New Zealand

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Mark Coker, Smashwords Founder
Mark Coker, Smashwords Founder

As reported by Jules Older on Radio New Zealand: A few years ago Mark Coker and his wife wrote a novel about TV soap operas, which they called Boob Tube. They got no takers [/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][publishers]—and no readers. So they decided to publish it electronically, which wasn’t tremendously successful. But out of the experience, they gleaned an idea: Smashwords. Here’s how it works: You send your manuscript to Smashwords, and wham-bam, it’s published. Online. Immediately. When (and if) the money starts rolling in, you get about 60% of it, as opposed to the 5-15% you’d get from a traditional publisher. The catch? Most ebooks make nada. They find no readers willing to cough up a couple of bucks. For the vast majority, it’s a get-rich-slow scheme … But the times, they are a-changing. Coker pointed out that ebooks are growing exponentially (as opposed to dead-tree books); ebooks are read on phones and Nooks and Kindles and iPads; and ebooks cost a fraction of the price of tbooks (the latest slang coined by Jules himself, meaning tree books). It’s plenty to think about going forward.
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