April Meeting: David Brower Center, Berkeley – April 21, 2012

BATW April Meeting
“Entrepreneurial Travel Publishing” – Presented by Lee Foster 
David Brower Center, Berkeley
Sat., April 21, 2012 – 10 a.m.
Site for the meeting is the remarkable and new David Brower Center (www.browercenter.org), one of the “greenest” of modern LEEDS-certified architectural statements. The presentation will be in the Goldman Theater. Anyone writing on modern architecture and design will benefit from being aware of the David Brower Center, located at 2150 Allston Way in downtown Berkeley, near the University.
Host for the meeting is Visit Berkeley (www.visitberkeley.com). Visit Berkeley leaders Barbara Hillman and Dan Marengo will alert BATW members to the vibrant arts, culture, and culinary opportunities for travel editorial coverage on Berkeley. Packets given to attendees will encourage Berkeley-on-your-own exploration for the afternoon.
After the presentation, a casual buffet lunch in the foyer of the Brower Center will be catered by Back to Earth Organic Catering, the catering arm of the new and award-winning Gather Restaurant (www.gatherrestaurant.com). Gather is a tenant in the Brower Center mixed-use architectural vision and promotes sustainable, delicious food.
Following lunch, an optional tour will be offered of the Brower Center. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Ed. Note: Thanks go to Lee Foster, for managing this entire event.]
The April meeting will be for members only; attendance is limited to the first 50 who sign up. Click here to register.
Transportation note: The Brower Center is a 5-minute walk from the Central Berkeley BART Station. Exit the station and walk south on Shattuck, then toward the University on Allston. Public parking is best in designated garages with flexible time. Two options are the Oxford Garage, 2165 Kittredge St. between Shattuck and Fulton, and the Allston Way Garage at 2061 Allston Way, between Shattuck and Milvia Street. Allow a little time for parking and walking to the meeting.
We have learned that there is an additional event in Berkeley that day bringing in a lot of folks. UC Berkeley is having its Cal Day orientation for new students. This may make parking more difficult. Please allow plenty of time in your schedule for your transportation.
The easiest way to get to our event at the David Brower Center, 2150 Allston, is to arrive on BART at the Downtown Berkeley station and walk the one block up Allston to the Brower Center. The closest parking for those driving is right around the corner from the Brower Center, but that lot will fill fast. That is the Oxford Garage, 2161 Kittredge between Shattuck and Fulton. The larger downtown parking lot is the Allston Way Garage at 2061 Allston, between Shattuck and Milvia, just two blocks from the Brower Center. It is hoped that this lot will have sufficient parking. Street parking is congested and meters need to be fed in two-hour intervals.
If the downtown area is totally jammed up, the solution is to drive to the North Berkeley BART station at Sacramento and Delaware, park in their large lots, and take the BART back one stop to Downtown Berkeley.
The meeting agenda will be the usual BATW pattern:
10 a.m. meet and greet
10:30 business meeting
11:00 Lee introduces Berkeley CVB and Brower Center people, makes presentation
12:00 Buffet lunch in foyer, catered by Gather’s catering arm
1:00 Optional tour of Brower Center
Later: Explore Berkeley on your own, as you wish
Information about Lee Foster’s presentation on “Entrepreneurial Travel Publishing”: The program will cover what he sees as viable options today for travel journalists interested in connecting with an audience and earning income. Lee will discuss major travel book publishers, major magazines, boutique royalty book publishers, independent book publishing, ebooks, website publishing, licensing of content, terms and conditions and their consequences, copyright infringement and how to collect from infringers, apps, selling travel photography directly, selling travel photography through agents, and video possibilities.
A preview of the discussion can be seen on Lee’s website in his articles “Entrepreneurial Travel Publishing” at
And “The Ebook Publishing Revolution” at
About Lee Foster: BATW member Lee Foster is an award-winning travel writer/photographer, winner of eight Lowell Thomas Awards. All of Lee’s contemporary work in travel publishing can be seen at his website www.fostertravel.com. Lee has published 10 books, 3 apps, and 3 ebooks. His work has appeared in the leading U.S. magazines and newspapers, from Travel + Leisure to the New York Times. His partnership with Lonely Planet has presented his photos in more than 225 of their books. Lee is now updating the 200 worldwide articles on his website because he has recently licensed the use of them to a new consumer travel website for Uniglobe. All considered, Lee is an advocate for pro-active “independent publishing” rather than more passive “waiting to be published.”[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]


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